Emotive

Targetted Animation

  • Emotive
  • Emotive
  • Emotive

    Emotive technology repurposed

Details

Emotive Ads were a concept that I felt passionate about while Creative Director at Millennial Media. Using a cinemagram type experience, create one animated point of interest within a stopped action shot. One concept I push in design is subtlety and my team at Millennial kept pushing subtle animations. With Emotive Ads, it draws the user into a moment in time and on top of that it's also just really cool.

While the concept of Emotive was never fully utilized the backend techology was used multiple times for high end brand concepts.

Focus

Concept, Art Direction, Front End Development, Project Management