Apkudo » Case Study http://mspotten.com/wordpress Mon, 05 Jan 2015 21:04:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.42 Improved Android User Experience Saves Half A Million Dollars http://mspotten.com/wordpress/improved-android-user-experience-saves-half-a-million-dollars/ http://mspotten.com/wordpress/improved-android-user-experience-saves-half-a-million-dollars/#comments Wed, 29 May 2013 16:49:26 +0000 http://blog.apkudo.com/?p=1052 Regional carrier Cincinnati Bell was faced with a problem: Customers were returning too many Android devices, and operating costs were slowly rising as a result.

With smartphone penetration moving past the mass market and into the laggard category, many are getting their first taste of smartphones on free and lower-power Android devices, and they’re not thrilled. The core reason for customer device returns at Cincinnati Bell was poor user experience.

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