Mike Spotten

Details

myspace partnered with Millennial Media to attack mobile advertising in new ways. The first and biggest of which was the login screen takeover. Our teams collaborated to set up the protocols to pass the proper information back from our end and even upped the anti by making it actionable as well. Every person that logged into myspace on Shrek's opening weekend saw the takeover and 10% interacted with content (which exceeded the clients expectations).

The next collaboration was a tab unit which was one of the first native mobile ad experiences. We continued to play with complexity in the small space provided with subtle animation as well as A/B testing icons.