Victoria's Secret

Holiday Gift List Mobile Experience

  • Victoria's Secret


Victoria's Secret partnered with Millennial Media to create a mobile/web gift list which could be sent to loved ones via email, text or social media well before this was common practice.

We integrated our mobile site into their system in order to drive ad traffic and ultimately our experience became the one and only mobile destination for the entirety of the holiday campaign. The project included a store locator as well as saved lists via a secure backend service. This was truly a first of it's kind and why Victoria's Secret is a trendsetter in the mobile space.


Graphic Design, Interaction Design, UI/UX, Front End Development